essie: live your color

We partnered with essie to bring their Live Your Color campaign to life through a vibrant, three-day global influencer experience in New York City. The journey began at TenOverTen, where guests enjoyed personalized mani-pedis, DJ entertainment, F&B, and custom nail polish bottle engraving. Day two took influencers behind the scenes at L’Oréal Labs in New Jersey for an immersive “essie University” experience, where they learned about the science behind the brand before creating and naming their own nail polish. The evening continued at Dumbo House with a colorful rooftop dinner featuring custom installations, a product-inspired menu, music by Shiann Rose, and a BonBon cart. The experience wrapped with a quintessential NYC bus tour hosted by drag queen Castrata. Equipped with cameras and branded tourist-chic swag, guests explored the city and captured memories from an unforgettable first visit to New York.

TEAM: Group Creative Director: Ariel Zuckerman | Associate Creative Director: Amanda Jacobs | 3D Designer: Morgan Purtell | Graphic Designer: Yiwen Tu | Creative Strategist: Nour Fawaz