loréal groupe: 70th anniversary celebration

Partnered with L'Oréal USA to celebrate its 70th anniversary with a luxurious year-end celebration that brought the company's entire portfolio of brands together as one L'Oréal family. Inspired by the milestone platinum anniversary, the event theme, "Going Platinum: Celebrating 70 Years," blended timeless glamour with sophisticated design to honor the company's legacy while looking toward the future. The Javits Center, a massive industrial venue was transformed into an immersive, high-end celebration featuring sparkling champagne towers, dazzling disco ball performers, elevated culinary experiences, and interactive photo moments throughout the space. Welcoming more than 4,000 employees and guests, the evening culminated in an unforgettable performance by the legendary Earth, Wind & Fire, creating a spectacular finale to a milestone year. Every detail was thoughtfully curated to celebrate L'Oréal's rich heritage while fostering connection, appreciation, and a shared sense of pride, delivering an unforgettable experience worthy of 70 years of innovation and excellence.

TEAM: Head of Design: Ariel Zuckerman | Senior Art Director: Amanda Jacobs | 3D Designers: Morgan Purtell & Astrid Cobb | Graphic Designer: Alice Choi | Creative Strategists: Mary-Kate Confuorto & Nour Fawaz