matrix superville

To support the launch of Matrix's new Super Sync product line at the SalonCentric National Conference, we brought the brand to life through Superville, an immersive 360° experience comprised of four distinct vignettes, each centered around its own "super" theme. Together, these interactive environments created a cohesive, full-circle learning journey that educated, inspired, and engaged attendees. Working closely with the Matrix team, we developed a modular, reusable footprint that could function as a complete experience or as individual activations, allowing Superville to seamlessly adapt to different floor plans as it traveled to conferences and events throughout the year. The result was a flexible, sustainable design solution that was as smart as it was visually impactful.

TEAM: Associate Creative Directors: Amanda Jacobs | Senior Art Director: Briana Guin | Graphic Designer: Maddy Ko | Creative Strategist: Nour Fawaz & Nichole Magdor