To celebrate the next evolution of skincare with Lancôme’s Génifique Ultimate, we developed and executed an immersive activation across two top-performing Macy’s doors. Bringing 15 years of innovation together with cutting-edge science, the experience invited consumers on a transformative journey through the world of Génifique Ultimate, designed to educate, entertain, and inspire. At the heart of the experience was a photo-worthy portal welcoming consumers into the future of skincare, where they could discover the formula’s new star ingredient, refillable packaging, and impressive clinical results. The journey continued with personalized skincare services that brought the product education to life, along with service bookings that encouraged deeper engagement and extended the Lancôme experience beyond the activation. Every touchpoint was thoughtfully designed to elevate the consumer journey, from discovery and education to personalized service, while celebrating Lancôme’s legacy of innovation.

TEAM: Associate Creative Director: Amanda Jacobs | Senior Art Director: Briana Guin | Morgan Purtell: 3D Designer | Graphic Designer: Alice Choi