nyx x bridgerton: global influencer program

We brought Los Angeles–based NYX Professional Makeup to London to celebrate the launch of its limited-edition collaboration with Netflix's hit series Bridgerton. To mark the occasion, we produced an unforgettable three-day global influencer experience, welcoming creators from around the world for an immersive itinerary filled with education, glam, exclusive events, and endless content opportunities.

Upon arrival, guests were greeted with thoughtfully curated, product-filled room drops before kicking off the weekend with a welcome party. On day two, influencers boarded the custom-branded Baddie Buses for a tour of London's most iconic landmarks, including Westminster Abbey, Big Ben, and Buckingham Palace. The experience concluded with an elegant Bridgerton x NYX afternoon tea at The Lanesborough, followed by an exclusive evening preview of the brand's 2026 product lineup. The final day began with an exclusive makeup masterclass led by the talented, mimi Choi artist, giving guests insider techniques. The weekend culminated with The Masked Soirée at One Marylebone, where nearly 400 influencers, creators, media, and celebrity guests gathered for a spectacular modern interpretation of a Bridgerton ball. The historic venue was transformed into an unforgettable celebration featuring immersive branded photo moments, including a Secret Garden installation, live hip-hop violin performances, choreographed dancers, and other theatrical entertainment that blended regal elegance with NYX's bold, modern edge.

TEAM: Group Creative Director: Ariel Zuckerman | Associate Creative Director: Amanda Jacobs | Senior Art Director: Briana Guin | 3D Designer: Morgan Purtell | Junior Art Director: Joanne Zhang | Graphic Designer: Maddy Ko