USSF x Coca-Cola: Corner Kick-It
Coke Summer of Soccer

Coca-Cola's pre-game fan fest presence as Corner Kick-It, a vibrant community hub inspired by the rituals of gathering before kickoff and the iconic symbolism of the corner flag. Designed as a flexible, modular system, Corner Kick-It seamlessly adapted to venues of all sizes while delivering a consistently ownable Coca-Cola experience. Each footprint invited fans to connect through product sampling, interactive games, lounge spaces, immersive watch parties where applicable, and highly shareable photo moments, transforming pre-game anticipation into a destination in its own right. The experience extended well beyond the footprint with custom stadium branding, signature in-game moments, and influencer appearances, creating a cohesive 360° fan journey that celebrated the excitement of match day and the power of community. By blending soccer culture with Coca-Cola's spirit of connection, Corner Kick-It strengthened the brand's presence at every stop and reinforced its partnership with U.S. Soccer through memorable, fan-first experiences nationwide.

TEAM: Senior Art Director: Amanda Jacobs | Junior Art Director: Joanne Zhang | Graphic Designer: Chris Sepot | Creative Strategists: Eduardo Lara, Nichole Magdor & Taylor Fordham