byrdie beauty lab 2024
breakthrough beauty
Byrdie Beauty Lab 2024 was a two-day, future-forward experience centered around the theme “Breakthrough Beauty,” spotlighting the technology, brands, and trends shaping the future of the beauty industry. With more than 10 powerhouse brand sponsors, we strategized and designed both a VIP evening and consumer-facing experience, creating an immersive environment where guests could explore, experiment, and discover what’s next in beauty. The event featured expert-led panel programming, a special VIP appearance by Tracee Ellis Ross, engaging brand activations, and curated guest gifting—bringing the spirit of breakthrough innovation to life at every touchpoint.
TEAM: Group Creative Director: Ariel Zuckerman | Associate Creative Director: Amanda Jacobs | Senior Art Director: Briana Guin | 3D Designers: Morgan Purtell | Graphic Designer: Maddy Ko
