HOUSE OF NYX

IMMERSIVE CELEBRATION

NYX Professional Makeup marked its 25th anniversary with a two-day immersive celebration in LA. Transforming a Melrose Ave space into House of NYX. Guests journeyed through multiple rooms inspired by nine of NYX products. Whether it was the Wonderstick Workout Room featuring NYX Wonderstick or the Jumbo Dreams Bedroom featuring the Jumbo Eye Pencil each room provided an ideal photo backdrop.The first day welcomed global influencers for a VIP house party with a live DJ, dancing, drinks, and light bites. The second day was opened to the public, for everyone to celebrate NYX's milestone.

Group Creative Director: Ariel Zuckerman
Associate Creative Director: Amanda Jacobs
Environmental Designer: Morgan Purtell
Graphic Designer: Alice Choi