BYRDIE BEAUTY LAB
TWO- DAY EVENT
Byrdie Beauty Lab 2024 was two-day event, with a future forward theme, ‘Breakthrough Beauty’. Byrdie highlighted leading tech, brands, and trends that are shaping the future of the beauty industry. With over 10 powerhouse brand sponsors we strategized and designed a a VIP night and consumer day experience that allowed guests to explore, experienment and learn. The event included: panel programming with leading beauty experts, a special VIP appearance from Tracee Ellis Ross, numerous activations, and curated guest gifting.
Group Creative Director: Ariel Zuckerman
Associate Creative Director : Amanda Jacobs
Environmental Designers: Morgan Purtell & Briana Guin
Graphic Designer: Maddy Ko
Creative Strategist: Taylor Fordham
