l’oréal perso launch

L’Oréal unveiled its groundbreaking personalized beauty technology, PERSO, at CES in Las Vegas, showcasing the future of beauty through a highly personalized, tech-driven experience. We designed and produced a dynamic, camera-ready product display that served as the visual backdrop for press interviews with Guive Balooch, Global Vice President of L’Oréal’s Technology Incubator. Created to bring the innovation to life in a compelling and instantly recognizable way, the display helped translate PERSO’s cutting-edge technology into a strong visual storytelling moment—amplifying the launch across media coverage and positioning L’Oréal at the forefront of beauty tech innovation.

Creative Direction: Ariel Zuckerman | Art Direction & Graphic Design: Amanda Jacobs