fotografiska new york
We partnered with Fotografiska to support its highly anticipated New York City debut through a two-year, integrated brand awareness campaign designed to establish as a must-visit cultural destination. Executing a 360 marketing approach, we helped drive awareness across social and digital content, out-of-home advertising, experiential activations, and earned-worthy marketing stunts. Our team also developed membership acquisition strategies, curated exclusive events, and fostered partnerships with influential photographers and culturally relevant brands and organizations - building a vibrant community around Fotografiska and positioning it at the center of New York's creative and cultural landscape.
TEAM: Creative Director: Carter Schwarberg | Art Director: Sarah Healy | Junior Art Director: Amanda Jacobs | Copywriter: Danielle Manello
ORGANIC + PAID INSTAGRAM POSTS
WEST 4TH STREET SUBWAY STATION TAKEOVER
SUBWAY CAR BANNERS
FOTOGRAFISKA NEW YORK WINDOWS: 281 Park Avenue South at 22nd Street
CANADA GOOSE X FOTOGRAFISKA EMERGING ARTIST EVENT
NEUEHOUSE X FOTOGRAFISKA MEMBERSHIP EVENT