tokyo vice takeover
presented by hbo max
Supported HBO Max in bringing the world of Tokyo Vice to life through an immersive launch event celebrating the premiere of the series. Inspired by the show's protagonist, a rookie investigative journalis, guests embarked on a citywide scavenger hunt, uncovering clues that ultimately revealed the secret location of the evening's exclusive speakeasy. Upon arrival, attendees were transported to the vibrant energy of 1990s Tokyo through a series of immersive environments inspired by the show's most iconic themes. Interactive installations and share-worthy photo moments explored the worlds of investigative journalism, Yakuza culture, Tokyo nightlife, and other memorable scenes from the series. Throughout the experience, guests were invited to step into the role of an investigator, piecing together clues and uncovering hidden details while fully immersing themselves in the captivating world of Tokyo Vice.
TEAM: Creative Director: Gaspar Guerra | Senior Art Director: Amanda Jacobs | Environmental Designers: Morgan Purtell & Celine Moumne | Graphic Designer: Alice Choi | Creative Strategist Nour Fawaz & Zach Soloman
